Showing posts from April, 2012

Importance of defining a problem

Image Credits: Often a problem is defined on it's own, something like 'I want to reduce traffic jams in a city'. The advantage of having an open statement like that is that it can be interpreted in different ways and people come up with various ideas and solutions. But, the downside is that a lot of time is spent in coming with the various solutions. Alternatively you could define the problem within a boundary. The same problem could be defined in other ways like - 'I want to reduce traffic jams in a city without building new roads' or 'I want to reduce traffic jams in a city without increasing public transport' etc. This way the problem and the constraints are known and therefore any further ideation, solution is more focussed. All this probably increases the chances of a solution being successful. Another way to define a problem is as a contradiction. An example would be - 'I want to create a

Tech - Friction between control, content & connections

I chose the word friction deliberately for the title of the post. More on that later. Let me first explain what I mean by control, content and connections. Photo by  Paulo Barcellos Jr.     Control This is the ability by which people are going to control their access to all things digital and more. By digital, I mean - web, media and communication. Control is today offered by various devices - mobile, tablet, desktop, laptop, TV, music players and so on. The major manufacturers of these devices are technology and consumer appliance companies like Apple and Samsung. More and more, these devices are not tied into any specific kind of content or connection.Within the control space, there are those who provide just the hardware or software or both. Apple has always done both. The Microsoft-Nokia partnership, Google-Motorola acquisition, Samsung points to a trend that companies want to follow that model. Companies that do only one of them are at risk of being left out. Ther