Book Review - The Price of Being Fair
Overview As the FairPrice group in Singapore completes 50 years, "The Price of Being Fair" book is a timely story of it's birth and evolution. The book has been authored by Sue-Ann Chia and Shing Huei Peh. While being true to history, the book has nuggets of "behind the scenes" information, given the time the authors have spent with various leaders at FairPrice. The book is already a best seller according to Kinokuniya book store. At under 200 pages, it makes for a breezy read. The Usual Suspects Having worked in retail industry for over two decades, the travails of NTUC FairPrice seem familiar to me. A retail CEO once remarked that retail is a pretty "public" industry. There is not much behind which a retail business can hide. As such, retailers often have to follow the aspirations and concerns of the communities and customers they serve. The journey of FairPrice from being an EDLP (everyday low price) retailer to one having multiple formats, busin