Showing posts with the label Technology

Now you can see me

Overview  As customers, we shop with various brands (i.e. labels, retailers and ecommerce marketplaces). Once, we grow comfortable with certain bands, we tend to interact more frequently with them. In today's channel-less world, this interaction takes various forms - visiting stores, following the social media updates for inspiration, searching/browsing online in the apps and last but not the least talking to customer service. However, despite all the "breadcrumbs" we leave behind with the brand, the experience often leaves us wanting more. On the other hand, brands are increasingly wanting to know and understand about their customers. Various attempts are made at "personalizing" the experience. This is mainly along three pillars below - Elevating service in physical touchpoints such as stores Loyalty programs to incentivize repeat purchases Seeking out patterns in data from products, services, channels and customers Out of the the above 3, #1 and #2 can be expe

Prime Candidate for Analysis

Promotions in Retail Promotions are part of the 4P's (Product, Price, Promotion, Place) of retail marketing. Promotions have always been a key part of the customer experience in retail. Promotional activities largely include a mix of marketing and advertising spend.  Evolution of Promotions With the onset of digital/online retail, the nature of promotional activity have been changing.  Earlier in the world of physical retail, promotions were characterized by a sense of "theatre". It was about decking up the stores with banners, special merchandising and other ploys (such as the KMart Blue Lights ).  In the digital/online world, the "theatre" element has been replaced by one of "urgency". Flash sales, auctions, product launches etc. give customers a sense of urgency to grab the deals as they are available for a small amount of time. The One that Started it All Typically, promotions had been linked to major festivals or events such as Christmas (in most

A Hyper Local, Crowd Sourced, Data Driven Chatbot for Covid

Overview The COVID-19 pandemic has captured everyone's attention and impacted our daily lives for the past few months. It is likely to remain that way for the foreseeable future too as we learn to navigate around it. Several organizations and volunteers globally have create various kinds of dashboards, databases etc. so that information is available to everyone. Some of them are - Covid 19 database by John Hopkins - Covid 19 India dashboards - Covid 19 India clusters - WHO app - Covid 19 time series data - And, many others Approach From the various open source applications already created for COVID, came my inspiration too, for a chat bot. The idea is to empower local communities with data and insight so that they are better informed as they go about their

Tech - Check your Salt - Part 3

Overview In the previous post , we saw how beacons were deployed in all machines using state files. Salt internally uses zero MQ messaging for communication between the master and minions. As with any messaging framework, there are publisher(s) and consumer(s). One can think of the beacons (on salt minions) as publishers and reactors (on salt master) as consumers. Salt Concepts Covered In this post, the following Salt concepts are covered - Beacons - Monitor minions for state changes, system diagnostics etc. Reactors - Trigger reactions when events occur in the managed systems running minions. Beacons A beacon on the minion can be used to monitor various system events such as - memory usage, CPU load average, overall statistics, user commands etc. The beacon deployed in the previous post contains the 'sh' module. Sh module monitors all commands run on a machine which has the salt minion running. Note: Every time a beacon is deployed to the salt minions,

Tech - Spread the Salt evenly - Part 2

Overview In the previous post , we saw how to setup the salt master and minions. Now, let's see how we can use Salt to maintain a consistent state in the infrastructure. The state here could mean - software, configuration, permissions etc. Salt Concepts Covered In this post, the following concepts are covered - Formulas (States) - A declarative or imperative representation of a system configuration. Top File - Matches formulas and Salt pillar data to Salt minions. State Management One of the key concepts in Salt, is state management. State management in Salt ensures that the applications and infrastructure is managed centrally (as you would using other tools such as Chef, Ansible, Puppet). In addition, state management also ensures that if someone changes the configuration in a minion, state management will rest it back to what it should be. This way, Salt ensures that all changes to application, infrastructure, configuration, permission etc. are managed centrally

Tech - Sprinkle some Salt - Part 1

Overview With the advent of DevOps, many tools have come up on the topic of automation. These include tools such as Jenkins, TeamCity, Ansible, Chef, Puppet, Vagrant, Terraform etc. And, they are used to deploy infrastructure and applications. However, once an infrastructure or application is deployed into an environment (Development, Testing, Production), there are changes made to it. The operations and/or site reliability teams may tweak operating system, application configuration to ensure that the environment is stable and functioning well. And, when these changes are made, the environment tends to 'drift' when compared to the source code or documentation. This is where tools such as Salt Stack are useful. It is a tool from . At a high level, Salt is a configuration management system.  Like most other automation tools, it can deploy infrastructure / application.  In addition, it can also monitor and react to various events. This gre