Tech - Book review 'Designing Great Data Products'
Posted by Rajan Manickavasagam May 15th, 2012 Designing Great Data Products Rating: 3 out of 5 Image: O'Rielly Many companies and commentators highlight the growing data that is created and consumed everyday. I was naturally curious to understand more about how companies can use all this data to their advantage. I came across this book - 'Designing Great Data Products' in O'Reilly. The title sounded great, but to my disappointment, it is a short book. I anyway went ahead and read the book.The authors of the book are folks from kaggle , a company specialising in statistics and analytics. The book mainly talks about an approach called 'DriveTrain'. This approach is about using data to drive actions. The 'DriveTrain' approach consists of 4 steps - Define a clear objective - I like this one. Please refer my previous post about problem definition . Levers - Identify the systems, processes etc that can be controlled. Data