Tech - Battle for shopping 'eyeballs'


As we enter the peak shopping period across some countries around the world, competition is increasing to capture customer's attention. For the past few years, there have been various techniques used in online, mobile trading channels​ to attract customers. Companies have resorted to building widgets, affiliate tools, price comparison websites/apps etc. The impact of 'showrooming' is only becoming too apparent in markets around the world.

Recently, the 'pitch' to the customer is getting even more aggressive. Some recent notable developments -

While these recent developments are not path breaking, they are subtle changes and more pervasive from a customer's perspective. It is imperative for a retailer or brand to ensure that their products and services are available in all these tools or features. Integral to this would be, to have API's. API's will enable easy integration into these apps and ensure companies capture customer's attention no matter where they are.

Location: Bangalore, Karnataka, India

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