Tech - Why Siri and Search need to be different
Image: Salvatore Vuono / FreeDigitalPhotos.net Ever since the launch of Siri on the new iPhone 4S, there has been a lot of talk about it being a competition for search engines and therefore Google. However, I hope and wish Google and Apple treat the two differently. And, here is why. I see Google largely as an 'information broker'. The search is brilliant and gets you to what you are looking for. And, if you are signed in, Google then makes the search experience more personalized and contextual. As a natural extension of the search capability, voice is already there but obviously not at the same level as Siri. With more information being created each day as well as the variety of devices being used to access the information, Google should continue to improve the core search. I think there is still a lot more to be done in the search algorithm, incorporating social signals and the different user experiences. For example, if I search for 'data visualization',