Tech - Search: Curation versus Algorithm
For those who remember the early days of the internet, they will be familiar with the free web hosting sites like Geocities. Before Geocities was taken offline, it's content was archived and is now available for download as a 650 GB torrent. While this seems like a large amount of data, it is estimated that around 2,551,568,697 GB data per day was created in 2011! While the earlier days of the internet were largely image and text based content, data today is in the form of images, text, social media posts, videos, businesses, services and user generated content. All this only increases our dependency on search engines. More than the challenge of indexing all the data, search engines are starting to grapple with relevancy of results. The added complication is that some of the social media and other sites are not publicly available to be indexed. The two main search engines - Google and Bing seem to be taking markedly different approaches. Fundamentally, the approach is relyin