Tech - Battle for shopping 'eyeballs'
As we enter the peak shopping period across some countries around the world, competition is increasing to capture customer's attention. For the past few years, there have been various techniques used in online, mobile trading channels to attract customers. Companies have resorted to building widgets, affiliate tools, price comparison websites/apps etc. The impact of 'showrooming' is only becoming too apparent in markets around the world. Recently, the 'pitch' to the customer is getting even more aggressive. Some recent notable developments - Windows 8 allows searching within applications (through the charms feature) - http://windows.microsoft.com/en-GB/windows-8/charms#1TC=t1 Amazon Search now baked into latest version (12.10) of free operating system Ubuntu - http://www.omgubuntu.co.uk/2012/11/how-to-install-a-dedicated-amazon-shopping-lens-in-ubuntu In some countries, default homepage of Mozilla Firefox browser has link to shopping add-on