Tech - A new search on the web

In a space dominated by Google, Bing, Yahoo and the other search engines, there is a new one - Blekko.

Blekko seems to be specialising in search with a "social" twist to it. You can login to Blekko with you Facebook ID. Once you start searching, it shows you the results like other search engines. In addition, it shows if any of your friends have "Liked" the results. I would call it "social ranking or relevance". You can also filter the sites by Flickr or Youtube videos.

Somehow, I didn't find it to be an intuitive user interface. Also, how difficult is it for existing search engines to provide a similar features (like social relevance, custom search engine, filters) albeit in a different manner. One thing which I hope Bing and Google are toying over is allowing users to "share" their search. It can be done even today but in a manual sort of way, by sending someone the address from the browser.
Location: Bangalore, Karnataka, India

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