The world cup fever is on

The ICC Cricket World Cup 2011 is on. The cricket fever is now officially on. There is less traffic on the roads, everyone talking about the matches and overdose of advertisements on TV and news.

I have to confess, in a land of cricket worshippers, I am an odd man out. I somehow don't have the fascination for it like I used to earlier. But, here are some interesting statistics.

Google have a product called Insights for Search. You can look at trends for certain phrases. I tried looking up phrases like "crickets score", "world cup 2011" and compared it with other random phrases like "bollywood", "budget" and "mobile".

You can see the results below.


Source: Google Insights for Search

While there was a temporary spike when the world cup started, people seem to be more interested in knowing or buying mobile phones and about the impending central budget. There is some hope after all!

Location: Bengaluru, Karnataka, India

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